There's a thousand ways to get there.

So, let's be less concerned about what steps someone else is taking.

This week, the workshop launch generated some incredible momentum, amazing feedback, and yes, some differing opinions too.

When I first saw the comments rolling in, including a few from a self-proclaimed “brand strategist and conversion copywriter” questioning the Anti-Branding approach, my initial reaction was defensive. Actually it was more like “ah, h…