The Drug Dealer Approach to Business

PSA: hugs not drugs.

I’m a day late on this post… but this week has been messy and perfect all at the same time. I’ve recently launched a new workshop, The Anti-Branding Workshop, and it unexpectedly FLEW off the virtual online shelf. So much so that I was wildly unprepared to handle the volume of new friends I’ve made on social, the 1:1 DMs, or how to properly and lovingly provide a good customer experience while drinking from Niagara Falls. It was incredible and terrifying all at the same time. That said, I’m a fucking boss, so with grace and grit, I managed to get everything in place, as simply and as quickly as possible.

The only way I was able to come up with an idea, launch a sales page, and sell to over 100 new people in less than a week is because I took fast, messy action, but the kept the rest of the “how” simple AF.

Which got me thinking about something…..

Why are we so obsessed with complexity when simplicity is usually the answer??

No, seriously. Whyyyyy?

The Drug Dealer Approach to Business

Hear me out on this analogy.

Drug dealers don't start by asking you to buy their entire inventory.

Like no one is like “Hey Jess, feel like investing in a kilo”?

No, they offer a sample, something small, easy to try, low commitment.

The classic "first hit’s free" approach exists for a reason: it works.