Scratch Your Own Itch, Barb.

The best ideas don’t start with strategy, they start with solving your own sh*t

While we're all running around with our heads cut off trying to figure out how to make this thing they call online business work, we're missing what's right in front of us.

Us.

Literally us.

Barb, your next offer, product, or program is probably sitting right in front of you. It's not in your brainstorm doc or in your competitor research. But in your own damn business.

The thing that’s frustrating you. The gap you keep seeing. The “ugh, why doesn’t this exist yet?” or the "why does this suck so bad" experience. That's probably your next best move. If something irritates you enough, go fix it. Create things that you want, or that you want to be part of.

But Duex it better (like what I did there).

Friend, the best offers and products are built by people who scratched their own itch first. I'm all about this which is why I'm leaning hard into this process as I bring to life a new offer suite. For me, the land of doing online business has 2 points that I feel need a big ole scratch.

First, it's community. I’m tired of building in a vacuum. Dms and comments are fun, but I want real conversations, honest feedback, and the kind of energy you only get when people are in it with you. I want to talk to other women building big things, and not feel like I’m constantly pitching or proving. I'm done with the fake ass shit online and ready to work directly with and for The Real Housewives of the Internet.